NPR Dynamic Content - Create Once, Publish Everywhere

http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/

COPE: Create Once, Publish Everywhere

Guest Author, October 13th, 2009

Comments(52)

This guest post comes from Daniel Jacobson, Director of Application Development for NPR. Daniel leads NPR’s content management solutions, is the creator of the NPR API and is a frequent contributor to the Inside NPR.org blog.

The digital media world is in the process of dramatic change. For years, the Internet has been about web sites and browser-based experiences, and the systems that drove those sites generally matched those experiences. But now, the portable world is upon us and it is formidable. With the growing need and ability to be portable comes tremendous opportunity for content providers. But it also requires substantial changes to their thinking and their systems. It requires distribution platforms, API’s and other ways to get the content to where it needs to be. But having an API is not enough. In order for content providers to take full advantage of these new platforms, they will need to, first and foremost, embrace one simple philosophy: COPE (Create Once, Publish Everywhere).

Much more online, including a detailed slideshow example of pages on multiple platforms:
http://www.slideshare.net/danieljacobson/npr-examples-of-cope?from=ss_embed

Flow Chart:
http://blog.programmableweb.com/wp-content/npr_architecture_diagram.jpg


NPR API:
http://www.npr.org/api/index